EVENT COLLATERAL
The Small Business
Boot Camp
for Chase for Business & LinkedIn
JP Morgan Chase and Linkedin decided to team up to develop a program that would help small business make a huge difference in today’s business community.
Red Berry was challenged to leverage both brands, who are strong and bold in their own rights, to develop various event collateral for the Boot Camp.
The goal was to develop collateral for the event that would capture the essence of both brands support and input to the event while being relatable and human to the small business owner.
The Small Business Boot Camp event invited two representatives from each small business to LinkedIn’s Mountain View campus for a two day workshop featuring tangible insights from notable experts.
Red Berry designed a wide range of collateral for the event, including promotional material, presentations, marketing tools and way-finding signage.
The items were clean, crisp and unified, and helped the two companies show their incredible support for small business.
The initiative produced impressive results, generating
more than 30,000 registrations
an 18% increase
on the previous year
JP Morgan Chase and Linkedin delivered an informative event that taught recipients how to achieve even greater success.
