Time to put together your next presentation? Will it just inform and educate, or can it do something else for you?
You only have approximately 90 seconds to grab the attention of your audience when delivering a presentation so it’s important to have a well-designed and visually appealing presentation that will not only engage your viewers from the start, but will continue to stimulate your audience throughout your presentation.
The best presentations are simple, elegant and image-based. They should compliment and reinforce your message but not compete against you for the audience’s attention. People recall: 10% of that they hear, 20% of what they read and 30% of what they see. Your audience can’t hear, read or see what you’re presenting if their attention is elsewhere, that’s why it’s so important to use that initial 90 seconds wisely to ensure you capture their attention and maintain it with a presentation that engages and captivates.
But did you know that giving a presentation is also an opportunity to advertise and market your brand?
So, how do you achieve a well-designed and visually appealing presentation as well as use the opportunity to promote and advertise your brand?
Here are some quick points to follow when creating a presentation:
Keep your presentation simple and succinct, use the most minimal amount of text you can – cull out that waffle!
Grab the attention of your audience from the beginning with great visuals. High quality graphic images can do this. Use hi resolution images that fill the entire slide from edge to edge.
Try to avoid typical PowerPoint templates that don’t follow your brand. Enlisting the help of a Design Agency can also help to pull a presentation all together and importantly on brand!
Most businesses have an advertising and marketing budget. A presentation that is professionally prepared and designed to market your brand, as well as provide information is an efficient use of your time and your marketing/advertising dollar. A presentation is just as important as any other marketing material your brand is applied to make sure you use this opportunity to the best you can!
“Every new business pitch should do three things: Inform, educate and entertain” – Steve Jobs
There are approximately 350 PowerPoint presentations are given every second around the world!