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INFOGRAPHIC

The American Express Cathay Pacific Corporate Card Programme

for AMEX

The American Express Cathay Pacific Corporate Card programme is a best in-class expense management tool in Hong Kong for companies to manage their travel and expenses (T&E) and supplier payments. 

This was not unfortunately widely known, especially in the SME space and the Corporate Card is seen as ‘just another’ credit card. As such, we needed to develop an infographic to help educate prospects on how the Corporate Card can benefit their company.

The solution was to develop a one-page static infographics which ‘takes’ customers through their company’s payment process and demonstrates how the Corporate Card can help the company at different stages of that process.

Showcasing the benefits of what the Corporate Card can bring to a company at different levels of their operating expenses.

We Highlighted the different value propositions of the Corporate Card via a social campaign 

The result, a sharable and highly engaging visual piece of content

The infographic helped communicate the value propositions of the Corporate Card to its audience so successfully that AMEX decided to initiated this form of communication collateral on a regular monthly basis.