The Perception of Coverage

for AMEX

American Express came to us in need of a visual piece of content to assist current and potential clients in understanding the breadth of coverage their Corporate Card has to offer. 

AMEX wanted to highlight factors of the card to the SME space in Singapore, as the Corporate Card is often seen as ‘just another’ credit card. We developed an engaging infographic to help educate their prospects on how the Corporate Card can benefit their company.

The piece was so well received across the Singapore market that we were asked to produce a second infographic for the Hong-Kong market.

To appeal to each market, the infographics included customised region specific illustrations, featuring key landmarks and points of interest.

We highlighted the different value propositions through an engaging social campaign, leading to huge exposure

Multiple social share assets were created, customised to channels for ease of distribution.

We also created an eDM for AMEX that was easy to digest, fresh and clean.

The result, a sharable and highly engaging visual piece of content

With wide recognition and high appraise, the infographics successfully helped project the breadth of features of the Corporate Card to AMEX’s potential audiences in both Singapore and Hong-Kong