LinkedIn has become the destination for professionals to get their business and industry news. However, they also have a huge range of marketing tools, something that some people are not as aware of.
So, LinkedIn designed the first ever Australia wide ‘Agency Influencer Program’, and asked Red Berry to help them bring it to life.
To encourage people in the Australian media industry to publish content, build their own brand and elevate the brand they work for on LinkedIn, we worked from an overarching brand look and feel (developed by our sister company BlueMelon) to produce a range of products.
Campaign collateral including infographics, banner ads and landing pages helped target agencies everywhere including the likes of Group M and Omnicom.
At the end of the program, the top 10 finalists were rewarded with a dinner ceremony where the overall winner was announced. Event collateral designed by us, including presentations, posters, invites and custom embossed award pieces, helped the event really shine.
The campaign was a huge success.
It ran over five months,
attracting more than 300 participants
across around 30 marketing and media agencies throughout Australia.