Influencer Program

for LinkedIn

LinkedIn has become the destination for professionals to get their business and industry news. However, they also have a huge range of marketing tools, something that some people are not as aware of.

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So, LinkedIn designed the first ever Australia wide ‘Agency Influencer Program’, and asked Red Berry to help them bring it to life.

LinkedIn felt that key decision makers at agencies across Australia didn’t really understand their platform or how to best utilise it. The Agency Influencer Program was designed to get these people understanding the importance of using LinkedIn as a tool to market themselves, their agency and also prospects for new business.

Red Berry was honoured to help LinkedIn best communicate this much talked about program.

To encourage people in the Australian media industry to publish content, build their own brand and elevate the brand they work for on LinkedIn, we worked from an overarching brand look and feel (developed by our sister company BlueMelon) to produce a range of products.

Campaign collateral including infographics, banner ads and landing pages helped target agencies everywhere including the likes of Group M and Omnicom.

Solution

At the end of the program, the top 10 finalists were rewarded with a dinner ceremony where the overall winner was announced. Event collateral designed by us, including presentations, posters, invites and custom embossed award pieces, helped the event really shine.

The campaign was a huge success.

It ran over five months,

attracting more than 300 participants

across around 30 marketing and media agencies throughout Australia.

The Influencer program has been described as “one of the most brilliant inbound marketing programs ever” and will be run again in 2017.

We are very proud to have been a part of this notable campaign.